Wednesday, March 26, 2014
"No Shift" Shootout and an update
One of the things that I enjoy doing in marketing. I like reading about it, seeing trends and how things evolve and change over time. One of the things that I've been watching is how the motorcycle producers and dealers are dealing with an aging population. Back in 2007/2008 there was an explosion in scooter sales due to the first spike in gas prices and a depression. That time has passed yet the motorcycle manufacturers, at least in the US, have seen to be slow to adapt to the changes.
Lets face it, most of us are afraid of standard transmissions. They are expensive to fix (at least in a car) and it can be intimating to a new rider. I have to admit that one of the reasons I stayed with scooters instead of getting a traditional motorcycle is because I didn't want the worry of shifting in traffic. I even drove a standard transmission car for years!
So when motorcycle.com decided to do a "No Shift" Shootout my interest was peaked. The results I thought were a bit surprising. I've looked at the Honda NC700X before, and I have to admit that if I were to get off a scooter, this may be the bike that I would buy. Although from the various reviews I've read, it seems a little "soulless". Although I wonder if that is a "traditionalist" bitching about the automatic nature of the bike.
However I think that for the time being I am a "scooter guy". I have no desire to get rid of my Kimmie and, now that she is fully healed and repaired, no reason to. Although for now I think I'm just going to remain a commuter once I am free to ride.