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Tuesday, July 8, 2014

Honda gets silly

...and creates a great new ad campaign (maybe?).  These were done in conjunction with the Onion, America's leading snarky news source.

So far there are only two in the series, but hopefully more to follow.


Honda undoubtedly gave its blessing, and even though it's done tongue in cheek, the "everyday guy" vibe hasn't been seen since Honda`s "You meet the nicest people on a Honda" campaign of 30 or so ago.  

Now I am left to wonder, is this the snarky beginning of a new ad campaign...or just a stupid comedy bit?  Personally I am hoping it's an ad campaign.  Not all motorcycle adverts have to be barely dressed girls and tight corners.  

I personally applaud something new now and again.  


Trobairitz said...

I hadn't seen either of those before so thank you for sharing them.

I am not sure what to think. Of course, it is the Onion so things have to be taken tongue in cheek.

On the one hand, It shows the friendliness of a motorcyclist, but is based on the whole mid-life crisis better buy a bike and my life will suddenly be better, which I don't know if that is too good to portray. Only because we see a lot of middle aged folks buy bikes only to not get proper training and hurt themselves.

Just my two cents. Again, thanks for sharing. Will be interesting to see if they make a 3rd one.

David Masse said...

Cute campaign. Scooters unlike motorcycles, aren't sold with huge doses of testosterone.

It's nice to see a nice guy as the role model.